have a good knowledge and understanding of the core processes and requirements of product management in all situations. Further Training in Product Management These complex skills can be learned through a Product Management workshop. The Product Management Seminar at the German Marketing Academy is specially designed for the comprehensive requirements of product managers and thus covers all important topics relevant to product managers. In addition, the seminars at the German Marketing Institute are characterized by a high level of participant activity.
Including checklists and direct tips, it can be easily transferred to everyday working life. Workshop content The Product Management workshop takes a holistic approach. The foundation is an introduction to the product managers requirements profile. The exact task is described and based on this, for example, the method of gathering market information is developed. The success factors, components and strategies of product marketing are then described in a product management workshop. Many participating product managers have product innovations or new product launches on the agenda in the near future. Therefore, the most important aspects of these special situations are also discussed and planned in the workshop.
Case studies illustrate the presentation of the product and the interface between product management and sales or the presentation of the point of sale. Participants Since the field of activity of a product manager is very broad and the position is very demanding, it is important to have your own product managers trained regularly. Participants in the last product management workshop included marketers, product developers, product managers, and juniors in product management. Benefits of Product Management Workshops Participants of the Product Management Workshop at the German Marketing Institute will receive comprehensive workshop documentation that will support them in achieving their goals after the workshop. In addition, participants will gain valuable tips and tricks.
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