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电话和博客等其他主要沟通渠道相比，最大数量的消费者更愿意接受品牌在社交媒体上传达其立场/价值观。事实上，61% 的受访者表示，品牌很重要。第 3 节 了解何时以及如何表 手机号码列表 明立场 有意义的社交对话需要腿部工作。虽然不可能知道人们对所采取的每一种社会或政治立场的感受和反应，但品牌只能将自己置身于正确的环境中，以防止不必要的反弹。在这里，“正确”不仅有一个定义。相反，
由品牌战略性地确定社交媒体何时提供机会让相关受众参与他们关心、投资或具体影响其业务的问题。为了更好地了解品牌应该在何时以及如何表明立场，这里仔细看看是什么推动了消费者的接受度。相关性是接收的关键 相关性在客户参与的世界中并不是什么新鲜事。然而，品牌通常会根据消费者的独特偏好、购买历史、人口统计等因素，使外展和沟通更具相关性。为了在分享立场时更加可信，品牌必须放眼长远，考虑它们与周围世界的关系。
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